At the recent CeBITS 2011, John Sheridan from the Australian Government Information Management Office (AGIMO) gave a presentation on the future of Gov 2.0 in the Australian government context. His presentation, After the engagement : the future of Gov 2.0 (PDF 816kb) has been posted on the AGIMO blog.
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Thanks for sharing.
Good presentation.
I still witness enormous gaps in knowledge and expertise between the Gov 2.0 and social media ‘cans’ and ‘cannots’ within the public sector and even within different divisions and sections of individual agencies.
This internal ‘digital divide’ poses additional risks for agencies as the lack of online qualified staff, or staff able to assess online qualified staff, lengthens learning curves, reduces effectiveness and increases reinvention. This means many agencies and parts of agencies are taking risks they need not, are not positioned to learn and extend successful approaches and that there are wide differentials in the online engagement citizens can expect from different agencies and their individual parts.
The gap is caused by factors such as;
- cultural and demographic differences regarding relevant communication and engagement processes that should or may be used by agencies,
- personal beliefs in the efficacy or lack of efficacy of online channels due to limited … awareness and access to (or potentially belief in) relevant evidence,
- uneven access to online tools and channels due to IT budget or policy decisions,
- limited access to relevant training or support tools,
- limited agency-level integration of online channel specific policies in overall operational procedures and processes, and
- limited intra and inter-agency knowledge sharing outside of formal (paid) conference participation.
As the public sector addresses the causes of this gap, through policy, procedural, leadership and engagement, it will be more uniformly equipped to engage in high quality, highly effective online initiatives, respond to external initiatives and react to environmental changes in a timely and appropriate manner.